Meadowlands Hotel Tralee

Batch Creation of Social Media Content

We worked with Meadowlands Hotel to support their social media marketing through a structured content shoot designed to complement the content their team already creates internally.

We recently worked with Paul and Gabriela from Canopy Creative on a spring content shoot at Meadowlands Hotel, focused on occasions, conference and our food and beverage offering.

They were great to work with from start to finish. Professional, easy to deal with, and clearly understood what we were trying to achieve. They captured our spaces, food, and atmosphere really well, and made the whole shoot feel organised and relaxed.

We’d have no hesitation in recommending Canopy Creative to anyone looking for high quality hospitality content.
— Heather MacIver (Sales & Marketing Manager), Meadowlands Hotel

Creating Three Months of Social Media Content

We worked with Meadowlands Hotel to produce a structured bank of social media content that could support the work their internal team already creates.

Through a dedicated content shoot, we produced a mix of video, photography, and graphic assets that the hotel could use over the following months to maintain a consistent and engaging presence across their social channels.

As Kerry’s only B Corp hotel and one of just two B Corp hotels in Ireland, the content also helped highlight their commitment to responsible and sustainable business practices.

Short Form Videos

Short-form video was a key part of the project, as it continues to be one of the most effective ways for hotels to reach audiences on platforms such as Instagram, Facebook, and TikTok.

During the shoot we captured a series of short videos showcasing different aspects of the Meadowlands experience, including food and drink, guest spaces, atmosphere, and small details that reflect the quality of the hotel. These clips were edited into engaging social media posts designed to feel natural, authentic, and aligned with the Meadowlands brand.

From a single shoot, the hotel received a collection of ready-to-use videos that could be scheduled and posted over the following months.

Graphics

Alongside video content, we created a series of graphic assets designed to support the hotel’s social media storytelling.

These graphics provided a clean and consistent way to highlight offers, events, and key messages while staying aligned with the Meadowlands brand style. Graphic posts also help add variety to a social media feed, ensuring that content remains visually interesting while reinforcing important information for guests.

Photography

We captured a library of high-quality photography during the shoot, focusing on the spaces, food, and overall atmosphere of the hotel.

These images provide flexible assets that can be used across social media, marketing materials, and online platforms. Photography is particularly valuable for hotels as it allows them to quickly communicate the experience guests can expect, from dining and hospitality to the comfort of the environment itself.

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